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Tips for titles (using the word “best”)
I have a blog. I write a few articles per week and it’s geared towards affiliate marketing within a niche.
I find that when I do headline analyzers and just my own intuition, I often have the word BEST in there all the time.
Should I just allow this to happen, or vary it for the sake of variety? I imagine having the word BEST (or other ones like TOP) are good in SEO headlines, but it seems bad to have them too often in your blog.
Thoughts?
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1 Reply
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I worked at an SEO agency that specialized in medical fields for a while and we played around with the word “best” a bit. Anecdotally, it seemed to generate higher CTR.
The one thing that we though, in my particular field, had to be conscious of was within the medical space, you have to avoid using words like “best” or “#1” because in Canada that can actually get you barred or banned from certain medical boards. It’s something about not being able to state that you are in fact the best or #1 anything when it comes to medicine or dentistry.
But I’d say outside of that field, go for it! Play around with it, see if different titles/descriptions gain better traction (Best, #1, Top, Prized, Highest, etc.)
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Google doesn’t like those “best” keywords and they started punishing websites that use a lot of “best”+keyword as topics and make comparison lists since the May 2022 update.
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Just personal opinion, if I see “best” everywhere on a site it screams spam. When people combine “best” with “2023” I don’t even need to click through to see the site.
I find these sites after clicking into “why isn’t my site performing well in search?” threads so perhaps that is creating some bias.
Yes, users do search using the term “best” but I doubt they are looking for just the best at Amazon (which seems to be the usual case).
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