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Tips for managing a client with many locations across the world spread across multiple accounts?
So this new client has multiple locations to their business spread across the world which means they multiple accounts with loads of campaigns in them and I’m struggling to decide of a way to sort them.
They structure is:
**Account for each country**
*campaigns for each city in that country*
Landing page for each location in that city
Then they have the exact same campaign both in the local language and English
So for example they’d have an account for Belgium, and inside it 4 Brand campaigns, one for each city.
I wanted to make 1 brand campaign per country and split through ad groups but Google won’t let you target location per ad group, so I can’t make sure people get the right Landing Page.
Any tips?
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1 Reply
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I don’t think the structure is bad per se. I mean, they’ve done it in the way that I would have. What you can do though is simplify things by writing it all down to understand better. In fact, I would have gone to the granular level of creating a campaign for each city. Because maybe some cities outperform the others. So, you can control your budgets city wise too.
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