One possible reason for your longer videos not receiving views could be the algorithm’s preference for shorter content, which tends to engage viewers more quickly. TikTok’s algorithm often favors content that grabs attention in the first few seconds.
I’d suggest experimenting with shorter versions of your videos, maybe by creating teasers or highlights that fit within the one-minute mark. Using a tool like Boost App Social can help you optimize your content and caption strategy (hook) to align better with TikTok’s preferences.
How do you typically structure your video content, and have you considered ways to make the opening moments more impactful??