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Tik Tok and Instagram use and effectiveness?
Hi all, I am a arts and Design student. Can someone tell me how to categorize TikTok and Instagram? What is their focus and value to different users? I m trying figure out how I can promote by work better with these plaforms but they r full of nonsense which I am not interested in.
Thanks for all your insights in advance.
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1 Reply
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Tik tok is definitely more on the video side of things whereas Instagram is more photos and connecting with others. Instagram is definitely switching to videos as well now.. reels are becoming a big thing. Taking advantage of these platforms can help put your work out there. Using #fyp to get on Tik Toks for you page where people can engage with your content the most! Just an example.
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TikTok majority of under 30s here.
Instagram, mostly late thirties and over. -
Instagram appears to be a more professional and beneficial platform for online businesses. Some individuals even use it as their primary platform for selling products. While Instagram started as primarily a photo-sharing platform, recent changes have transformed it into more of a video-sharing platform, as videos are now essential for growth and gaining traction. It offers an accessible way to connect with your target audience. You can achieve this by searching for posts within your niche and following people who share an interest in that niche. You can also hire a growth service like Ascandviral, which can assist you in growing your page organically with targeted followers according to your niche.
On the other hand, TikTok is primarily focused on getting views, and you can observe the number of daily views and likes that people receive. While adding specific hashtags to your videos can increase your visibility and drive traffic, it may not be as effective for generating sales.
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