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Thoughts on meta campaign metrics and full funnel Strategy
Hey everyone,
I've been running a Meta campaign for the past 20 days for a UGC platform, after pausing previous efforts to redesign the platform. Our target audience is in the UK with a daily budget of £40.
Campaign Details:
- Impressions: 36,409
- CPM: £24.33
- Reach: 14,824
- Frequency: 2.46
- CTR (All): 1.52%
- CPC (All): £1.60
- Outbound CTR: 0.74%
- Outbound CTR (Unique): 1.58%
- Landing Page Views: 171
- Cost per Landing Page View: £5.18
- Registrations Complete: 23
- Cost per Registration: £38.55
- Checkout Initiated: 4
- Cost per Checkout Initiated: £221.68
- Total Spend for 20 days : 885.82£
- Purchases: 0 in meta ads manager but I believe we had 1 or 2, but tracking wasn't set up correctly—now should be fixed.
I am using an ASC campaign with no budget allocated to retargeting, and I am adding new ads every 7 days. The landing page is for Ugvideo.
- CPM feels relatively high, and we’re getting limited reach for our daily spend.
- The costs are quite high and only few have gotten through to initiate checkout so far.
I'm considering adding YouTube awareness ads targeting competitor URLs to build brand awareness and potentially assist Meta in driving more lower-funnel results.
Any thoughts on the metrics?
Do you think YouTube for TOFU awareness might help reduce Meta costs or improve performance overall?
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1 Reply
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Your bigger issue is spending £40 per day and expecting to make thing works. You won’t get enough data to make it work on any ad platform. 1 or 2 conversions is not moving the needled. This daily budget doesn’t support a full funnel strategy….it barely support one stage of a funnel.
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Thoughts?
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