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Those of you that use open targeting on Facebook ads – how long does it typically take for a campaign to fully optimize?
Costs are higher than I’d like starting out and I’m looking for ways to optimize. $1,500 campaign spend, open targeting in the Continental USA as per a lot of advice I’ve seen recently. I’m wondering if I’m not waiting long enough to assess as the campaign has been running for about 24 hours now and we’re sitting at around $18 per add to cart event.
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1 Reply
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If it’s getting $24 ATC after a day of spending $1,509 it may improve a bit, but not much more than 10-20%
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It takes 50 conversion events for the platform to fully learn and begin optimizing as efficiently as possible. What’s your AOV?
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If you get 5 to 10 conversion events then we can say that your ad is optimized and you can see decrease of the ATC value.
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