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Think Instagram is Only for Engagement? Here’s How One Creator Used It to Build a 100K+ Email List
A lot of people sleep on Instagram’s potential beyond engagement. But here’s the thing: social networks are designed like casinos. They want to keep you playing by giving you a little reach here and there, a quick dopamine hit, and then…boom, your engagement drops. They reel you in with a viral post to keep you hooked, but in the long run, they’re pushing you toward paying for reach.
I recently spoke with a creator who hacked the system and built over 100K email subscribers in a year—all using Instagram. The secret? Stop relying on social platforms to own your data. Instead, flip the script and get your followers off the platform and into your email list.
His growth hack? Sharing short, actionable tips on Instagram around AI and growth strategies, and then driving his followers to comment on his videos for full-length content. The catch? To get the full video, users need to sign up for his email list.
It's a brilliant approach that takes control away from the platform and puts it back in the hands of the creator. Own your data, own your audience, and stop being at the mercy of algorithms.
What are your thoughts on getting followers off platforms like Instagram and into email lists?
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1 Reply
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How would this work practically? A real life scenario
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well.. who is it?
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