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The new account always has a high CPC for unknown reasons.
Hi all. I’m currently running Google Search Ads for multiple healthcare providers. I realised that the Avg. CPC has been quite ridiculous lately.
My new client is in a small town with less than 20 clinics in the area, i guess the “keywords competitors” should be around 2-3 clinics. I just started running the ads with a manual cpc of $4, i realised the search impression share wasn’t very good.
For most of my other clients in Major city, their avg.cpc is only around $3-5. I wasnt sure why this new client’s cpc was high. Does anyone have any idea?
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1 Reply
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Its your audience size. Big audiences have lots of options so you can go after the least expensive clicks but when you have a small audience you have to pay more money to get in front of them, there’s no other options. The best way to improve your CPC is to improve your CTR.
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