-
The company I work for has be taking over Google Ads. All of the information is skewed – all of it. Should I redo it entirely?
They have had it tracking information incorrectly for 3 years… Hundreds of thousands, if not over a million dollars tracked incorrectly at this point. It is so skewed that I am thinking of just setting up an entirely new Google Ads account. Then I am going to set up all of the ads from scratch (of course taking succesful ads and redoing them) in order to get accurate measurements. Is this the best way to address this situation?
-
1 Reply
-
>is so skewed that I am thinking of just setting up an entirely new Google Ads account
​
No. Fix your tracking and let the machine learning re-adjust because the system has data you are not aware of.
-
Keep the same account. Fix the tracking. Keep using the same campaigns, but fix them.
-
Fix and report MOM/YOY improvements.
Log in to reply.