• Social Media

  The best social media marketing platforms for business

  Posted by michaelfeeney on February 18, 2023 at 5:35 am

  The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Of course, different social media marketing sites require different approaches, so here’s a brief overview of each one—its user base, main vibes, pros, cons, and content types.

  Facebook

  Facebook is the largest social media platform globally and one of the biggest local business directories. People of a diverse range of age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform to:

  1. Build relationships with current customers
  2. Announce hours changes, events, and milestones
  3. Hold discussions and live streams
  4. Market to baby boomers

  Organic reach on Facebook is limited, so if you’re looking to generate leads or find new audiences, Facebook advertising is your best bet.

  # YouTube

  You may not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel, share, comment on, and like other videos, and follow other accounts. Plus, you have a curated feed on your homepage with recommended videos. The key to social media marketing on YouTube is not to try to “go viral,” but to add value. It’s best for:

  1. Tutorials, how-tos, and explainer videos
  2. Shoppable YouTube live streams.
  3. Advertising (video ads and display ads on the platform)
  4. SEO (video is dominating the “how to” SERP!)

  # Instagram

  Though it came onto the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It’s famous for its diverse content formats, including Feed posts, Stories, Lives, Reels, and IGTV. People use Instagram to follow influencers and brands they buy from and support their values. Create your Instagram bio and then use it for:

  1. Social shopping
  2. Influencer marketing
  3. User-generated content
  4. Company culture

  The cost of Instagram ads is generally higher than on Facebook, but the good news is that organic reach is also higher.

  # LinkedIn

  LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So, in addition to using it to network, find prospects, and share industry insights, it’s also a great place to express your company culture and build your brand in parallel with your business brand. There are tons of Business Pages on LinkedIn features to take advantage of, so take care when making your page. LinkedIn is an excellent platform to:

  1. Attract top talent
  2. Network with partners, peers, and customers
  3. Share company milestones and culture
  4. Post industry news and insights

  # Twitter

  Twitter is a beautifully tangled network of quick thoughts, valuable tidbits, and energized discussions. You should be regularly active on every social media platform, but it’s especially important here. Many essay writers and others use Twitter to get news, follow brands, and get customer service.. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:

  1. Follow influencers to keep up with news and trends.
  2. Share a story through a series of Tweets in one thread.
  3. Make yourself available for customer service and FAQs.
  4. Participate in trending challenges
  5. Post funny and inspiring videos
  6. Be relatable

  Whether you’re a brand or looking to promote your business through any social media platform or google business profile, you’ll need to post information about your work at the right time if you want it to be seen by your target audience. However, if you handle everything on your own, you might forget to post your daily work; in this scenario, you’ll require a social media scheduling tool to help you plan ahead of time. One of the most widely used scheduling tools in the industry is Recur Post. It’s the best social media scheduler and also one of the best eclincher Alternatives.

  With the Recur Post, it’s simple to keep on track once you know what you will write about and how often. You may add material, schedule posts for automatic publication, and see everything from a weekly or monthly perspective. You can also use Recur Post for social media bulk scheduling. At a glance, Recur Post ensures your commands are adequately balanced across all the goals and topics you intend to cover and easily add new content or reorganize upcoming posts as needed.

  michaelfeeney replied 2 years, 4 months ago 1 Member · 0 Replies
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