• PPC

  Templates to forecast budget for Google Ads Search Campaigns

  Posted by Pristine_Purchase_32 on October 16, 2024 at 2:19 pm

  Hi guys,

  Do you know any templates / articles that i can read about forecast the initial budget for paid search Google Ads campaigns?

  So to know if monthly budget that i need to suggest 100,150,500 or other any value.

  My point of view is:

  1. Find the search volume (2000)
  2. Assume that i will capture 70% of this demand (1400 impressions)
  3. See the Cpc on kw planner (e.g: 1€)
  4. Assume a CTR (10%)
  5. 140 clicks (140€)

  This is a Basic view but for diferent kwds we Will have diferent CPC

  What your view? Do you know any template?

  Tanzila replied 1 month ago 2 Members · 1 Reply
• 1 Reply

• 

  Tanzila

  Member

  March 19, 2025 at 3:05 pm

  good information thanks for sharing…

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