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Targeting Google Search Partner?
Hi, we’ve been doing some experimentation with including Google search partners in our campaigns. This has led to some mixed results. Some search partners seem to perform quite well. Is there any way to make a campaign running only on these search partners or are we stuck with blacklisting every publisher besides the good ones?
If this is not possible can it be recommended to run some display ads targeting only these wel performing sites?
relatively new in this field so apologies if this is a dumb question.
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1 Reply
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There is no way in a search campaign to only target search partners.
Essentially you have to simply track performance and decide whether it’s worth continuing to target them in your search campaigns.
Yes, once you’ve identified them you can target as placements in display campaigns. Just be aware that some of the ads/placements being run under “search partners” are probably not available for display.
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