-
Target Impression Share = virtually no impressions?
I just changed a brand campaign from max clicks to 100% abs top of page impression share. Set a max click of $10, which is about $9 higher than my historical avg cpc for this campaign (ie. Plenty of bid). After 24 hours, I've got a measly 20 impressions and an avg cpc of $0.01! What the hell is going on?
-
1 Reply
-
Could take a few days to get going. Most of our [brand campaigns](https://www.takesomerisk.com/should-you-bid-on-your-brand-keywords/) are run under Manual CPC. With few exceptions out there…most brand campaigns don’t need to be under smart bidding.
-
Target SOV – It generally doesn’t work like it’s supposed to. They need to fix the product.
Log in to reply.