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Struggling with ads for an online beauty store
I started running google ads for an online store that sells products for beauty salons/spas etc, and has 106 products.
Exactly 5 days ago I set a feed only Pmax campaign for all 106 products at a 15 dollar daily budget. I didn’t do any optimizations except making their website look better for higher conversions, changing the titles, descriptions and some images of the products, because I don’t want to make any big decisions before I have some more data.
The problem is that from the past 5 days I only got one conversion and I don’t know if I should just wait or figure out a different strategy.
I got 265 clicks, my CPC is 24 cents, CTR 1.74%
My strategy right now is to just let the campaign run until I get enough conversions that I can segment them into 3 different campaigns: Over-performers, regular and underperformers/zombies.
What do y’all think?
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1 Reply
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Google Ads requires a thorough setup to make it work effectively. It takes a couple of hours to start, then an hour a day for a couple of days, then an hour in 2 days. If this is your first try with Google Ads, then no strategy can help, you need to learn how the whole thing works.
Clicks/cpc do not matter much – a lot of sites on google content network send fake traffic. How many sales, contacts?
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Why don’t you try different targeting? Target competitor websites, interests, keywords, etc.
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