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Struggling to grow social media account as a new Social media manager. Please save my job.
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Really want to know how you got this job with no experience at all.
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I have two suggestions. First, try making a marketing calendar for next month. It’ll help you spot key dates and plan your content ahead of time. You can use holidays to brainstorm content ideas. Second, get some inspiration from your competitors. See what other sneaker brands are posting on Facebook and Instagram, and check out the events they’re doing.
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Start with consistent, high-quality content that showcases the brand’s uniqueness. Use engaging visuals, stories, and reels. Hashtags can boost visibility—research the best ones for your niche. Engage with followers and similar accounts to build a community.
Don’t stress, everyone starts somewhere!
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Ask the client to pay for promotion first
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Attention on fb is on reels now. Posting reels will help build a community and followers later
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do whatever it takes, make teaching content, follow unfollow, get paid traffic/followers
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You need to focus on BRANDING first. Create content around your brand that will naturally attract your target audience. “Trying to appeal to everyone will appeal no one.”
Figure out who the target audience is and then create content speaking directly to them: why they need the product, what problem will it solve for them/how will it make ‘xyz’ easier etc. You need to also use strong attention grabbing “hooks” on screen to get people to stop scrolling and view your content. Your content should also have ‘seo’ keywords in your captions, relevant hashtags, etc that will help train the algorithm to understand your audience so it can push your content. The more you post in the beginning, the better! The algorithm will start to push your content naturally. This is the key to attraction marketing! Customers will come to YOU just based on how your content speaks to your target audience.
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