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Struggling to grow social media account as a new Social media manager. Please save my job.
My client is launching a new Athleisure, Sneaker brand and my job is to grow the Facebook, Instagram pages. I have just 10 followers. What strategies, tools, tricks should I use. What content should I post?
Are hashtags helpful?This is my first client and I lack experience and knowledge. Please guide.
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1 Reply
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Engage with other accounts in the same niche and target audience as well. Then ask your client if he is willing to boost an ad (could be a promo).
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Starting fresh with a new brand can be challenging so you need to have some patience and it will take time to reach more audience bec of competition! Focus on:
1. **Content Strategy**: Showcase lifestyle shots, product features, user-generated content.
2. **Engagement**: Interact with current followers, respond to comments promptly.
3. **Hashtags**: Use relevant hashtags to reach a broader audience.
4. **Post time and consistency**: This is the most imp thing where many businesses lacks having consistency and correct time of posting
5. **Analytics**: Track what content performs best using tools like Facebook Insights and Instagram Insights.Good luck!”
If possible then also Partner with influencers or complementary brands to expand reach.
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There is already a blueprint for the Athleisure space. Go follow other accounts and see what type of content they are making. In a world where NIKE, and FABLETICS, and LULULEMON exists, what sets YOUR brand apart? Use your content to tell your story, whether its your company’s story, or the owner’s story.
Just remember there is no equation of “If you post x amount of content over the course of y time, then you will get z amount of follower.” Just make quality, enjoyable, shareable, and save-able content.
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I would try two things:
1) Talk with the companies marketing teams to see if they can assist in the initial growth by utilizing existing channels. If they have a email list, then ask for a mention in the email to follow their new social media channels, etc. Also consider asking if you can get links on the website, a post announcing the launch, etc.
2) Talk with the company about getting a few pairs of sneakers that you can give away and host a giveaway contest where they have to follow your pages to enter and consider an extra entry in the contest for referring a friend.
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You will need a proper content calendar plan on a month on month basis. Try to focus on short form videos (Reels). Follow trends, music. And make sure to cross post reel as story with location sticker.
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You need to take the time to analyze your niche and your competitors. There is a certain type of content that algorithms are more likely to push than other publications. But it’s different for every niche, so you need to understand what kind of content your potential followers are interacting with.
Talking about tools, I can recommend Snoopreport. With it you can add any public profiles to tracking, in this case followers of similar profiles. With its help, you can get reports on which posts and hashtags they like, as well as their new followings. This can help you understand what content to post to increase reach and engagement, as well as attract new followers.
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How are yall getting hired with no experience, knowledge or strategy? Seeing theses questions as a well seasoned marketing professional is just mind boggling
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Go all in with IG and FB reels. Video is immensely powerful and you get high engagement. Now just try to mix one niche reel style with this.
For example let’s say you pick a niche of motivational reels. You have to combine it with your brand values (if you don’t have one decide on it).
So make reels like those motivational reels. But with your product or brand as the central theme. That’s it.
Your product/brand + reel style = your content.
Get on a video editor and tell him to make like 1 reel a day. Or just grab a freelancer tell them to edit reels like this or that with your brand as the central theme in bulk. Like get a month of content and then schedule post it you can then focus on other tasks like reaching out to influencers or commenting on others or other things.
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Pour développer les pages facebook et instagram de votre client il faut toujours connaitre votre audience et identifiez qui sont vos clients potentiels et ce qu’il aiment, aussi créez un contenu de qualité en publiant régulièrement des photos et de vidéos attrayantes, engagez avec votre audience, utilisez des hashtags pertinents, et collaborez avec des influenceurs pour développer vos réseaux sociaux.
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Pour développer les pages facebook et instagram de votre client il faut toujours connaitre votre audience et identifiez qui sont vos clients potentiels et ce qu’il aiment, aussi créez un contenu de qualité en publiant régulièrement des photos et de vidéos attrayantes, engagez avec votre audience, utilisez des hashtags pertinents, et collaborez avec des influenceurs pour développer vos réseaux sociaux.
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Pour développer les pages facebook et instagram de votre client il faut toujours connaitre votre audience et identifiez qui sont vos clients potentiels et ce qu’il aiment, aussi créez un contenu de qualité en publiant régulièrement des photos et de vidéos attrayantes, engagez avec votre audience, utilisez des hashtags pertinents, et collaborez avec des influenceurs pour développer vos réseaux sociaux.
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Paid ads and/or influencers – this is the only way to truly grow unless your content is phenomenal viral worthy
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Hey fam u and I are in a similar position together. Except mine is athleisure wear.
So follow all the regular social media rules: consistent posts good catchy stories visually appealing content use keywords and make a SUPER bio.
Branding is important don’t forget to use brand colors and logos strategically. Decide an aesthetic and stick to it.
Pinterest has a LOTTTT of really cool inspo.
Reels are for new followers and everything else is old followers.
Stories are for sales use the link sticker generously
Client should be patient none of this happens overnight -
Look up the F*ck the Algorithm course. It gave me a solid social media strategy I apply to everything!!!
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Build a brand voice and stick to it. Understand who the brand is and be SOCIAL like the platforms intend. Yes engage with other accounts but do it in your brands way. Don’t just comment, be someone/something all the time. Show up the same way.
Figure out your target audience and expand the channel around what that audiences interests are. Athlethliesure may be more for gym rats or athleisure could be for comfy couch clothes; those are two very different interest bases.
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