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Still possible to get big Instagram growth?
Short of already being famous or an attractive female showing skin, is it still possible to build a big following on IG? We have a business page for our company that we built up to about 80k followers back before Zuckerberg got ahold of IG and chopped the reach. We kind of got lazy with it for a few years but have recently gotten back after it, with reels, regular posts, heavy hashtag use, and it’s just going up at a snails pace. Would take several years to get from 80k to 100k at our present pace. Is that just how it is now, short of having the aforementioned golden tickets?
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1 Reply
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I think there it is still possible to have a lot of Instagram growth – just pay attention to what the app is prioritizing – right now that is Reels, because they want to be competing with TikTok. Aside from that, IG is definitely turning to pay to play like Facebook did a few years ago, so would definitely recommend finding some budget for boosts.
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It’s still very possible to grow your account. However, I do wonder how long the account has been inactive for? Also, growing to 80k followers before and after IG was acquired is still a job well done imo.
That aside, you still do have a decent amount of following. The main issue you may be facing right now is that your posts are not being shown to all your followers, due to the long inactivity. You’ll probably have to do a little more work in order to reach those accounts again. This can probably be achieved through activity (stories, comments, posts, etc.) It will definitely feel a lot slower at the start, but I really doubt it’ll take you years to continue to grow.
Some changes that you may want to take into account:
* Content shared has to have meaning (informational, entertaining, etc.)
* I’ve noticed that instagram has some sort of SEO involved to help show your content to the right audience. Make sure your caption and hashtags are relevant to your content
* Play around with your posting times, check out your audience active times and try to post an hour – half an hour before peak active time (e.g. active time is 9am, post between 8-8:30). This is to just get some traction on the post before the peak time, helps with snowballing the reach/engagement
* Reels does seem to be more valued lately. Reels can also take time to pick up, could be few hours, days, or even weeks
* Stories that your audience enjoys can also help push up your posts on their timelinesYou were able to gain 80k followers, gaining that next 20k might feel far but I’m certain you have what it takes to reach that goal. Just make sure you’re adapting to current times (don’t feel pressured to follow dance trends if it doesn’t fit your niche, I see this far too often… it will have little/wrong impact on your account).
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Yes, I guess that it is hard now to gain followers and grow an IG account. I noticed that so many people are complaining about losing engagement and getting limited views and likes.
Even if your content is great, you will always face engagement issues on some of your posts.
It might take a long time to grow an account but you can try some methods that may speed up the growth a little bit like the follow/unfollow method. I know that it might ruin your account if you misuse it but it is really efficient when using it properly because I know an agency called Ascend viral that follows the exact method and they have been getting some positive reviews around here. The other good thing about this agency is they target people who might be interested in your content which is good to increase your reach.
Paid ads may also help you to gain views and followers if you can afford them. I guess that these methods may help you, because I can’t see any other solution since Instagram has become a platform where you need to pay for a better engagement and for more views.
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