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Step-by-step guide for first time Social Media Consultant?
I kind of fell backwards into a part time role managing socials for a brand new band. They haven’t released music or even created pages on socials yet, so I’ll be starting from scratch. I’ve never actually managed pages professionally before, but I’m aiming to work in artist marketing and I’m trying to develop my tool belt as much as possible.
I’m taking a course right now but I have to start this job immediately. Does anyone have a sort of crash course, step by step guide for what to do as a social media manager/consultant? I’ve found a bunch of resources on what to ask during the onboarding call and I’m wondering what the rest of the journey looks like generally. Is the next step to make a moodboard? Dive right into a content calendar?
Any help would be so appreciated. Thank you!
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1 Reply
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If it’s a band, start using their songs as reels and either put some money behind them to get more traction, or optimize them with SEO/hashtags. If you can get a sound going viral as a trend, then they’ll be in a good place. Also go live regularly if they can and interact with their audience/encourage shares. These are the two things I’ve been seeing bands/musicians do that have been most effective in recent history
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