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Spent over 12hrs trying to set-up GTM. Unsure what is going wrong?
Hey!
Been trying to set up GTM Tags on standard Shopify (not plus) to track purchases for Google Ads since I've been told not to rely on GA4 tracking of conversion goals.
https://help.shopify.com/en/manual/promoting-marketing/pixels/custom-pixels/gtm-tutorial
So I've followed the advice above and copied the exact code as above into a custom pixel but I get an error message – https://imgur.com/a/n1U5JmD
GTM no-script code not found.
Looking at recent Shopify experts advice, they say to install the GTM into the Head and Body which is the exact opposite of what the Shopify link says to do.
I'm a bit lost as I've followed various tutorials on Youtube and still can't get the GTM tag to fire on order confirmation/thank you pages. If I can't set up GTM, can I still run Google Ads?
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1 Reply
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Don’t do it that way. Use this app: [https://apps.shopify.com/analyzely-google-analytics-4](https://apps.shopify.com/analyzely-google-analytics-4)
I have tried others, that one is currently the best.
Then, import the GA4 purchase conversions to Google Ads. You can also set it up as a server side snippet on the checkout page. But, this will be deprecated in a year.
When you say, “I’ve been told…” I am curious who is doing the telling. This method works perfectly fine.
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I would just use the Google & YouTune app to get conversion tracking running.
You can figure this GTM set up later. Since the Shopify’s Checkout Extensibility Upgrade in August, installing GTM is just more complex. Most guides out there won’t be updated based on Shopify’s new checkout.
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