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SPAG? Using Single Product Ad Groups for Product Variants Question.
Scenario: You are selling sofas using Google Shopping, you have a style of sofa that comes in different materials and colours. Each Material/Colour Combination is a separate product page on your site.
> Can you create single product adgroups for each of the variants so that multiple variants will show under the same search queries like “hypothetical sofa brand”?
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4 Replies
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Yes, I am using 3rd party web application PPC Bee for creating automatic creation for those adgroups. Also similar web app is Blue Winston. Try it out.
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You could do that and it may make sense. You could also just break thing down at the SKU level in a product group. We use [Optmyzr](https://www.optmyzr.com/?ref=takesomerisk) to build all our shopping campaigns and it even lets you build out SPAG in seconds. Saves a huge amount of time on larger shopping feeds.
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I would use product variants instead, much more efficient. You can still use SPAGS if you’re so inclined, but this would reduce the bloat of many duplicate SKUs.
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We use Channable, so we can make SPAGS and promotion extensions based on a live feed.
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