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Sorry, this is another broad match question but really??
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I like to start my future broad match stuff on phrase for just a bit to remove the negatives. Once I’m ok, I usually switch to broad and monitor.
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I’ve found it working well for e-commerce but abysmal for more specialist lead gen (e.g. B2B)
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To give as simple an answer as possible here…
Yes. If your campaign has the data behind it for Google to understand relevant keywords that will drive revenue.
No. If you’re campaigns are small and have little conversion data. Google doesnt know what search terms work. So it will spend vast sums on terms it shouldn’t.
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