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Social Media Traffic is Dying, New Youtube & Tiktok’s Ad Formats (Huge Changes In Marketing)
#Top 5 Updates of the Week:
* Data shows Social Media Referral Traffic is declining for everyone, not just Vice & Buzzfeed.
* Youtube is getting a new Promised reach Ad Format this year.
* Meta added new updates to Facebook Reels and added personalisation.
* Twitter is working on a media section to preview previous media uploads from users.
* Microsoft to offer a privacy focused ChatGPT version for Businesses.#Google:
* New signs of an early May algorithm update to Google Search.
* Google Analytics 4 custom funnel reports are here.
* Google’s May SEO Office Hours Video is out now on YT.
* Google says don’t use canonicals for Syndicated content.
* Google expands media buying with real-time bidding integrations.
* Google adds blue tick to Gmail for sender mail verification.
* Google no longer requires video description as part of structured data.#Tiktok:
* TikTok updates its new Creator Fund 2.0, Creativity Program Beta. Makes it easier for creators to apply.
* Tiktok launches Pulse Premiere for Advertisers, allowing them to work with premium Publishers.
* TikTok announced Dates for Third Annual “Tiktok world event”.
* Tiktok launched new $1M fund for Hispanic heritage foundation and black girl ventures.
* TikTok’s Head of trust and Safety is leaving.
* Tiktok spied on a journalist through her pet cat’s account. (#Instagram:
* Instagram CEO confirms Music feature coming to Carousels.
* Instagram Branded content ads are now Partnership Ads.
* Meta is pitching AR to advertisers with new AR Reels Ads & Facebook Stories.
* Instagram continue to work on new Instagram story features like comments under your story.
* Instagram working on creating your own sticker AI feature.#Meta :
* Meta’s Adversarial Threat Report for first quarter is now available to read.
* New Updates to Meta Ads location targeting.
* A new scam of impersonating Meta Ads to scam advertisers is going on, be aware.
* Meta releases new statement against FTC’s complaints about Meta. After FTC called out Meta for profiting from Children’s Data.
* WhatsApp added new Updates to Polls & sharing with Captions.
* You will be able to post Horizon world photos to your instagram story.#Twitter:
* Twitter confirms Circle tweets temporarily were not private.
* Twitter’s Usage numbers & activity don’t add up, the new data shows distrust in Elon’s claims.
* Twitter is randomly logging out users from their accounts.
* Twitter announces free API access for public service announcement services.
* Twitter is working on a cost per follow metric for Ads.
* Twitter expands rules for Cannabis Ads.#YouTube:
* Youtube’s New Ad features introduced at IAB Newsfront.
* Youtube is testing a new User interface and so far users are not loving it.
* Youtube launches new channel display options and other new features.
* Youtube’s podcast deals with NPR, NY times and others are flopping.
* Youtube is changing its partner program policies for reapplication.#LinkedIn:
* LinkedIn grows to 930 million monthly users, sees huge growth in new users.
* LinkedIn Experiments with Generative AI Prompts for Posts.
* LinkedIn’s new AI will write messages for you to hiring managers.
* LinkedIn is working on new ability for company pages to send and receive messages.#Snapchat:
* Snapchat is testing sponsored links in its My AI chatbot.
* Snapchat is bringing ads to its spotlight feature.#Reddit:
* Reddit adds new social media sharing features like Instagram story sharing.
#Advertising:
* Peacock talks about new Ad formats coming to their platform, attracting new CTV media buyers.
* Burger king removed “burger” from its name in UK ahead of coronation.
* Amazon brings greater precision & interactivity to Football streaming Ads.
* Visionworks new Ad is clever and creative. A must watch.#Microsoft:
* Microsoft Advertising announced new product updates & Roku collaboration.
* Microsoft opens Bing chat to all with new upgrades.#Marketing:
* Amazon launched TikTok-like platform for all users.
* Samsung Bans use of ChatGPT & AI tools after ChatGPT data leak.
* Discord plans to make everyone change their usernames.
* Shopify reports $1.5B in revenue and lays off 20% of workforce.
* BeReal is making a feed of famous people.
* BeReal now rolling out Apple Music integration to share songs in the app.
* Discord experiments with AI-powered chat summaries features.
* WordPress explores AI integration.
* Mozilla acquires Fakespot, AI product review analyzer to integrate into their browser.What are your thoughts on these recent marketing changes? **Due to community rules no link, You can subscribe through link in my bio to receive these weekly updates with sources.**
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1 Reply
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I tried twice to post the link twice but got moderated. Here is the breakdown, the social media traffic decline is based on three different factors.
Suggested by data, Facebook is having issues with news publishers and they are pushing video more. Causing the traffic to big publications go down. Most new publishers have seen 10-20% decrease in traffic.
And Meta’s quarterly report suggested that most clicked links on the platform were linking back to social media brands like IG, Tiktok and Youtube mostly.
Then, Elon’s takeover caused twitter changes that for many is now making it harder to get traffic back to their website. With twitter even shadowbanning publications like substack. When substack became a victim it was a huge issue, but still many businesses have complained to push Ads, their organic traffic is down.
Pinterest also got into huge issues regarding protection of kids on the app. And with that they made new security changes, causing publishers to lose the traffic.
LinkedIn overall is going through an AI phase from stealing publisher content to recreate their own AI blogposts with a small creator credit within that article. And also many users are complaining they see content from the same creator 3x a week as a recommendation from AI and the creator they like will never show up.
Other than this, beside the new Link-in-bio update to Instagram, Instagram stories are known to take a dip when you include a link.
These platforms don’t want your ideal audience to leave the website.
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Almost like killing organic growth & forcing an ad into every inch of screenspace wasn’t a healthy long-term plan for social media
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