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Social media marketing: financial services and asset management lead generation.
Hi guys, I have noticed that a lot of financial service providers in my area are still using old/traditional ways of advertising. They aren’t running any ads on Linked in, Twitter/X, YouTube, Facebook etc. Their main competitors (bigger corporations and firms) are running ads and making use of digital. I have a skill set in media (shooting, editing, creating content) digital marketing and have a legal background. I am thinking of creating potential ads as well as strategy for these firms and approaching them with the idea. The value that I would offer them is lead generation, What advice would you give me while I am still developing the offer and service. What should I consider and take into consideration. What would long term growth look like (sustainable).
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1 Reply
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Doing social media /digital marketing for regulated industries is challenging. The legal and compliance approvals you need from the client before anything is run could drive you to despair. You will probably need to educate many of these L&C people since, from my 23 years of experience in investment banking, their default position on anything new is NO.
This could be the reason why these organizations are not doing anything now, and you will need to ensure that the person running the project at the client end has the experience to push it through
So make sure you price in the aggravation element since there will be much of it.
Personally, I would look for a more straightforward project, ie world peace!
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