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social media marketing courses/certs? what should I focus on?
So I’m looking at courses on LinkedIn learning, Coursera, hubspot. Are there any other places I should be looking at? With doing some research on Reddit I found out I maybe should focus on understanding analytics more so than social media in general. And maybe a focus like using canva or something. Any good ideas for where to start to learn Google analytics better? I think I heard they have courses.
My background: I’m just a guy that likes social media lol, my husband owns a business so I do his social media for him. I do alright but now we kinda wanna do website making and social management for others in the future as a side gig So I want to become more proficient at what I do and definitely more professional. Even if we don’t do it for others I’d like to do my husband’s social media best I can. Right now I definitely am not doing the fully Monty lol…there’s so much to learn besides just making content, posting and shooting in the dark when I’m targeting ads haha.
HALP
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1 Reply
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Meta blueprint is free and easy and you can pay for the certification. They also have a tonne of webinars you can find.
IAB and eMarketeers have some good seminars and courses if you want to pay for stuff. And have a look at signing up for things like the campaign newsletter and other similar email newsletters as you can often find courses and discounts through them.
Sometimes there’s free stuff and small business opportunities through the bigger organisations. And don’t forget the platforms like to run events especially for creators and small businesses, as well at the big events anyone can tune into. Pinterest and TikTok are a good source of this I find.
Good luck!
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I think Sprinklr has some free courses, they’re more specifically on how to use the tool but it does go into best practices and the basics can be translated into other tools. + a nifty LinkedIn certification
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