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Social Media Managers Do SO MUCH
I just have to know if this is anyone else’s experience. When I first started getting into social media management (about 7 years ago), all I did was *actually* manage social pages. But now somehow over the years, I’ve grown to be doing EVERYTHING under the same title.
When did social media manger become newsletter & blog writer, photographer, videographer, photo editor, video editor, graphic designer, website creator, SEO strategist, marketer, publicist, personal assistant, influencer coordinator, project manager, customer service representative, event coordinator, analyst, etc.????
Maybe all the agencies I’ve worked at have just sucked. I need to go in-house. I am exhausted.
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1 Reply
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What you’re describing is a marketing manager, not a social media manager. Or the agencies that you’re working for are over-promising on what should be scoped work simply to land clients and passing the requirements on to you.
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I have some bad news about in-house…
I actually find that the agency side has me doing less stuff. But I’m wondering now if it’s just a workplace-by-workplace thing.
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If you’re not charging over 100 bucks an hour you’re being robbed.
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Sounds like my life ? and only making $50k
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i started taking on these things personally to learn new skills. you never know what will happen to social media platforms and I personally don’t want to do this forever lol. now social media is like 10% of my job and I’m so grateful. but don’t let them take advantage of you obviously.
btw I work in house and still do a lot of these things but I’m probably changing my title to marketing manager
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Yeah and for $20/hr
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Am a marketing manager. Can confirm.
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In house is worse haha. More work AND nobody listens to your opinion / treats you like a kid even if you’ve been in the field 8 years.
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Yeah in house- especially if it’s just you- you’ll also be editing the website, writing press releases, learning Indesign, the CRM manager and sending emails, watching YouTube on video editing with Premiere pro and your boss will say he wants to start a podcast at your next 1:1.
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As others said, thats a Marketing Manager you’re describing, not a Social Media Manager. SMM only takes care of Social Media, nothing else.
So, time to raise your prices if you’re working for yourself.
Source: I’m a Marketing Manager.
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You need to either charge more or cut some customers off that demand too much
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This is why I never went into social and will never do it unless it’s for personal projects. Social is, in my opinion, the most grueling of all digital marketing specialities.
It’s all based on all original content, social platforms change policy/structure sometimes monthly, analytics are difficult because algorithm changes, bot pages make growth measurement hard, it’s difficult to measure the brand impact of social in a bottom-line way, the list goes on…
I might go into another specialty OP you have the skills to do it, if you want to be an individual contributor.
Social media managers are seen as essentially low skill workers by many companies (not my opinion). They’re like an intern, because “anyone can do their work” (also not true). Specialize in technical SEO or Paid Media at an agency for a couple years, then go to an in-house company as a specialist and dance circles around their team.
Your roll will be more defined in terms of scope of work, you’re harder to replace because you have niche skills, and they will actually appreciate your time.
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Got the same duties and I am only an assistant on 24k. I work in UK in a museum. ?
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