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Social Media Management Tools – still worth it?
I run my own business and we are present in 9 different cities, with an instagram and facebook profile for each city – so 18 accounts in total. At the moment I'm paying someone to post manually twice a week (when we post on insta it is automatically shared to facebook) but I'm wondering whether I should ask her to use a social media management tool instead.
I've read a few negative things about them though, including that more recently Instagram and Facebook are wanting people to post natively – so would like to ask your guys expert advice, is it worth it? As far as I can see:
Negatives
- Potential to be listed as spam by IG and FB? Is this true?
- Cost (with so many accounts the cheapest I've found is socialpilot which is still £40 per month)
Positives
- Time saving
- Easier to manage and to see exactly what will be posted and when and make changes
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1 Reply
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If you use only FB & IG then why not schedule it via Meta business suite?
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They’re great for scheduling and organizing posts, so you don’t have to manually wrangle all 18 profiles. Sure, there’s the worry about Instagram and Facebook’s native-posting love affair and the cost of these tools, but if you use them wisely, they can be a lifesaver. It’s all about finding the right balance between convenience and keeping the social media gods happy.
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If you decide to start doing things like geo targeted ads as well then you find that tools are indispensable since they so much time.
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Social media management tools can be a game-changer, especially with 18 accounts! They streamline scheduling and analytics, which saves time and keeps everything organized. The key is to find a balance—using tools wisely without over-relying on them.
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Now AI has been added to them, in that way it worth.
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im currently in the same boat except im posting to tiktok, youtube, and instagram. ive used loomly for a work internship at a marketing firm and will say that using a social media management tool made my life incredibly easier. loomly was great but im trying to find some cheaper.
im also on the lookout, so if i find anything ill keep you posted.
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Take a look at prepostify.com. Super cheap. Under 10 bucks a month
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Managing 18 accounts manually is a hassle. Paying someone to post on your behalf on 18 different accounts can also increase the chances of human error. It is better to use a social media management tool.
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Not social sprout
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I work at an agency and some clients like to supplement our posts with their own, so we give them access to our services.
Well, the service we use allows them to have their own login and do exactly what you’re wanting.
The service we use is Cloud Campaign, but others probably offer it too.
This might not help, but it’s an option.
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