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Social media is not everything
Hi fellows SMMs, i'm working for a clothing brand and people from other department are always coming to me to request for a post when a specific product is not doing well. Pr sometimes, a product would perform well and they'd ask me if I saw any viral posts lately which could have led to the sales increase.
Do you also encounter these instances where other deparments in your office think that social media has a huge impact on sales? How do you deal?
I know some products go viral sometimes but that doesn't happen all the time!
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1 Reply
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Yes. People seem to think that social media is some kind of magic bullet and if program/product/whatever isn’t doing well, it just needs to be posted on social media or it’s failing because it’s not being posted enough on social media. It drives me crazy.
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I feel like going viral is good to have and not going viral is actually the norm, some people get too fixated on going viral making sales, but in the long run i believe the marketing efforts takes effect slow and steady. At least thats what I believe. Also I will explain to them that posts are not the only thing that affects sales. One or two bad posts doesn’t mean anything
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It’s definitely a common issue! Working in social media marketing, I’ve encountered similar situations where other departments rely heavily on social media for sales boosts. While social media can significantly impact sales, it’s not the only factor. I’ve found it helpful to educate my colleagues about the multifaceted nature of sales performance. Sometimes it’s about the product quality, market trends, or even seasonal demand. When they ask for a social media push, I make sure to align our strategies with overall marketing goals and track the effectiveness of our campaigns. It’s all about setting realistic expectations and showing that while social media is powerful, it’s not a magic wand for instant sales success.
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