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Social media audit help
I’m working on my first social media strategy and I’m on the audit part.
So I’m analysing posts last year across several platforms, seeing which performed best and worst. For example we posted 250 posts on LinkedIn and I’ve pulled out the best 20 and worst 20 posts – measured by engagement rate. Thing is, is 20 posts too little? I’m already seeing trends on both sides which is super interesting but when I look at advice online it doesn’t really say how many posts to analyse?
Is the method I’m doing efficient? Any help would be great!
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1 Reply
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I think if you are already seeing trends on both sides and you can already draw conclusions then 20 might be enough. I kind of play it by ear depending on if I can see a clear direction it is taking so it’s easier to analyse.
I would also focus on what content is giving you the right response.
Videos, photos for example, may be getting more of the right kind of
engagement.You can also check if your audience is responding similarly across platforms, are there any discrepancies, and if so you can analyse why.
You can also decipher if your top performing posts are aligned with the brand’s voice.
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It’s super easy. There are many Software’s available.
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Analyzing posts from the previous year across multiple platforms is definitely a good place to start. As for your question about whether 20 posts is enough, it really depends on the size of your business and the amount of content you typically post. If you only post a few times a week, then 20 posts might be a good sample size. However, if you post several times a day, you might want to consider analyzing more posts to get a more comprehensive view of your engagement trends.
In terms of efficiency, your method sounds solid. By analyzing your best and worst-performing posts, you can gain valuable insights into what your audience likes and dislikes, and adjust your content strategy accordingly. Just keep in mind that engagement rate is just one metric to consider – you may also want to look at metrics like reach, click-through rate, and conversions to get a more complete picture of how your content is performing.
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