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Social Media and marketing updates you should care about today!
Top 6 Updates of the Week:
- Google confirms the leaked search documents are real.
- TikTok denies claims of creating a U.S version of their algorithm, to fight the potential ban.
- Instagram’s try to make notes feature more interactive with likes, prompts & mentions.
- PayPal is launching an ad network, turning user purchase data into ad business.
- Google addresses AI overviews criticism and how it works on their company blog.
- Youtube is too angry, it is skipping the whole video or mute for ad-blocking users.
Trending
- Sam Altman rumoured to overhaul OpenAI’s non-profit structure.
- Pinterest expands their Inclusion fund, in collaboration with Shopify.
- Publishers and Advertisers are demanding Apple to stop the roll out ‘web eraser tool’ as it could potentially impact web advertising.
- Brave Browser launches Search Ads.
- Hellmann rebrands Vegan Mayonnaise as Plant-based Mayo.
- Walmart launches “Walmart Realm”, a new ecosystem to utilise creator recommendations & more.
- IKEA’s new marketing experiment, make money selling meatballs in Roblox at IKEA.
- TikTok’s AI offerings for marketers are getting mixed reactions from agency execs.
- Apple and OpenAI sign a new deal to partner on AI development.
TikTok 🎶
- The gift to creator and businesses: TikTok Studio is here with awesome features.
- US Court will hear challenges to potential TikTok ban in September.
- Trump joins TikTok, This was expected.
- TikTok shares their visionary voices line-up for Pride month.
- TikTok testing a feature to add product links in videos.
- France lifts imposed TikTok ban in New Caledonia.
- TikTok is experimenting with DM streaks, trying to be snapchat for Gen Z.
- TikTok’s AI “Ask” feature seen in the wild.
Instagram & Threads 🗂️
- Instagram adds ‘limits’ feature allowing users to limit interactions from everyone except close friends.
- Instagram’s feature “post quietly to feed” is rolling out to selected users.
- IG is labelling original content with “Made with AI” tags, photographers are angry.
- Instagram now offers you to restrict DM requests to only verified accounts.
- Threads rolls out threads-deck feature to all users globally.
- Threads API is coming to you in June.
- IG working on an option that allows users to get access to new features.
Meta 😅
- Meta publishes their Transparency Q1 2024 report and what’s trending list for Q4 2023.
- Meta’s Facebook shares it is attracting most young adult users in past three years.
- Meta’s Adversarial threat report for Q1 is out now.
- Due to privacy concerns, Spain has banned Meta from launching election features on FB & IG.
- WhatsApp working on multiple AI features and channel analytics.
- WhatsApp now supports one-minute long voice status updates.
X (Twitter) 🕹️
- Jobs feature is now available for iOS.
- X removes the ability to block, mute and follow accounts from three dots menu.
- X and NewsNation are planning live town halls with Trump & RFK Jr.
- X’s new iOS update comes with upgrades to account analytics, Co-host & more.
- X will soon let you enable Auto-play of next video.
- Engagement on X grew in 2023 despite controversies and backlash against the platform.
- X’s default bar to include a communities tab.
Youtube 🕹️
- YouTube improves search features with more detailed results from video segments.
- YouTube expands access to In-App games “Playables”.
Google 🔦
- Google to honor new privacy laws and user opt-outs.
- Google removes chats feature from business profiles.
- Google adds opt-in for video enhancements for ads.
- Google restores News and Discover adter widespread disruption.
- Google rolls out search profile feature for reviewers.
- Google Analytics launches direct export to google sheets.
- Google is now indexing EPUB files.
Agency News
- L’Oreal UK & Ireland drops WWP for Publicis.
- Freemans moves £25m media account to indie agency.
- Betty won two accounts: Minnesota Lottery and Wellmore brands.
- IKEA hires Dentsu’s CARAT for US Media.
- Helen of Troy appoints Razorfish as Creative AOR.
- MediaSense to acquire PwC UK Team.
- TrunkBBI appointed as Moonpig’s digital PR agency.
- The Sidemen, Youtube creator group hires PR Agency for FMCG Brand.
- Creed fragrance selects RocketMill as Integrated media agency.
- Mediaplus acquires UK’s Total Media Group.
- Yoto, Children’s Audio Tech Company appoints Insiders Studio to handle creative.
- Britvic appoints Coolr as Social Agency of Record.
- Nvidia appoints Hopscotch USA to run consumer PR account.
AI 🤨
- OpenAI Board forms Safety and Security committee.
- Tastemade launches shoppable home improvement series using Shopsense AI.
- Perplexity AI announces pages, this feature will do the research, writing & reporting.
- OpenAI Board Chaos: What former board members are revealing.
- Eleven labs introduces new tool to generate sound effects from text.
- Mistral releases Codestral, its first generative AI model for Code.
- Vox Media and OpenAI form strategic content and product partnership.
- OpenAI launches “ChatGPT Edu” for universities and another offering for non-profits.
- Klarna shares they have cut 25% of Agency expenses by using AI.
Snapchat
- Snapchat partners with Dentsu to enhance agency’s AI & AR capabilities .
- Snapchat’s new study sharing insights into brand and performance marketing.
Microsoft & LinkedIn
- Microsoft and McKinsey announced a new partnership to launch AI agents.
- Microsoft Edge’s upcoming feature to recommend websites based on your browsing habits.
- LinkedIn shrinks link previews for organic posts.
- LinkedIn’s new upgraded dashboard for company pages.
Marketing & AdTech
- Rakuten enhances its affiliate marketing capabilities with new AI tools.
- Telegram now has an In-app Copilot bot.
- Quantcast launches Innovative advertising platform, a step toward Open Web.
- Havas and YouGov expand their data insights partnership to 26 market.
- Toyota to pull out of Olympics sponsorship as it blasts ineffectiveness of IOC.
- Dollar General and Criteo enter a new partnership to enhance retail media offering.
- JPA Health acquires medical comms shop BioCentric.
- IAB Tech Lab expands Open Measurement SDK to new CTV platform.
- Twitch is replacing its entire safety advisory council with streamers.
I hope this helps to plan your week ahead. Source: The Social Juice newsletter.
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1 Reply
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OP here!
I handcurate these Ad recaps and marketing updates every week. I work full-time as a marketer. Only trying to help the community.
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