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Social Media Ads vs Traditional Display
I’m part of a team in France exploring the development of display advertising formats. Our goal is to create solutions that are more integrated with the publisher’s content – think less intrusive and more in tune with the website’s look and feel.
Coming from computing and design backgrounds, we’re diving into the advertising world and trying to better understand it. We’re curious about the preferences and challenges advertisers face, especially in comparison to social media advertising.
We have a few questions and would greatly appreciate insights from this community:* What do you prioritize when opting for traditional display advertising over social media platforms
* How do you navigate the complexity of the adtech environment, including DSPs, SSPs, and header bidding?We’re here to learn and are eager to engage in discussions about innovative approaches in the adtech space. Any shared experiences or thoughts would be incredibly helpful!
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