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SMM Analytics Dashboard
Hi everyone,
I'm currently managing an artist's social media platforms and was wondering if you could recommend a program that would make analytic reports look visually pleasing. I'm currently inputting all the data into Google Sheets and creating the graphs myself, but it's taking up a lot of my time. My boss wants weekly reports showing the growth over time. The social media platforms are Instagram, TikTok, YouTube Shorts, and X.
Any suggestions for tools or programs that can streamline this process and make the reports look more professional would be greatly appreciated!
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1 Reply
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100% recommend Metricool. It has a great free plan. The program generates social media analytic reports for you. You can even set it up to auto send to your inbox monthly.
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Try out Statusbrew! It has ready made templates for Twitter reporting, and listening is also available.
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We use Supermetrics to pull data into Google Looker, which can be customized to look good and show you all you need (creatives, results, etc.) and also into Tableau and Salesforce, where our data is combined to give us a complete picture of CPA and other metrics for the whole channel. To start with, Looker could suffice. I recommend paying a few dollars for the connector and learning to automate data pulling from ads and organic sources.
If you’re not very data-savvy, you can try tools like Emplify or ZoomSphere, which I occasionally use for specific projects when I don’t want to set up the entire Looker. There are certainly many alternatives, but keep in mind that these tools can cost around $150 per month and might not necessarily show all the information you need (sometimes they don’t take everything you need from the API), so you need to factor that into your budget.
For instance, this is our main social media dashboard with all posts and campaigns, which then breaks down into individual sections, including visual previews of each post, etc.
It’s important to note that our focus is more on clarity and functionality rather than aesthetics, though it can certainly be made more visually appealing if needed. 😄:
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We use Metricool and love the analytics! You can download them as a PDF or even convert them into a PNG to put into your own report.
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