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Smart campaigns are gone, what should I do?
Hi there. I'm new to Google ads. I have to run a campaign which would lead to a Google business profile. The client doesn't have a website.
As far as I'm concerned, smart campaigns are the only option to run an ad without a website, but they seem to be missing from the Google ads account. What should I do?
Maybe I should use my client's Facebook page as a destination link?
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1 Reply
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Your next go-to is PMAX.
Unless your looking to do Search or Call ads.
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Unfortunately, PMax
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I wouldn’t recommend you to link ads to client’s Facebook page, unless its an awareness campaign to increase their audience size.
Its time to convince your client to get a landing page, if he is not ready for a website. You’ll have much more flexibility with ad campaigns and they will be a lot more effective in generating leads/sales than sending traffic to a facebook page.
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Maybe they’re missing from some new ad accounts, so you may need to create a new Google Ads account to see if the option appears there.
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Yep, Google announced discontinuing them recently. I believe they still run if active but you cannot create any new ones.
Just make an Unbounce (or any page builder) page and run ads to that. It’ll make a huge difference in performance vs. sending traffic to Facebook.
The only campaign type you can run without a landing page are call only ads in search campaigns.
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