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Should internal links in blogs be directed towards a product page or another blog?
How do you determine what’s best to give the internal link to when you have a product and a blog that use the same keywords?
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1 Reply
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Send it where it’s relevant and keep your funnel in mind.
Are you linking from a Discovery tier article? Link to an interest or awareness tier article.
Is there a relevant product or service? Stick a CTA to that at the end as well.
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They should direct users to information to relevant to their needs and helpful.
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Either, but here’s what you need to keep in mind.
Linking relevant pages together will help you pass more units of link juice between your pages.
For example, if you have a high-ranking post about running shoes, you should link to other blog posts on your site that discuss related topics, like running socks, or a review of a specific brand of shoes, etc.
However, if you have an article about “The Benefits of Eating Vegetables” and you’re linking to a post about “The Top 10 Best Restaurants in Your City” you’re not going to pass a lot of link juice.
Also, when Google crawls your site and sees that all your content is related to one topic and it all has some baseline level of authority, it will raise your domain authority as a whole.
And I don’t mean the vanity DR and DA on SEMrush/Ahrefs. It will raise your website’s credibility as a whole in the eyes of Google.
The higher your domain authority, the more likely and rapidly, your articles will rank.
Additionally, link from high authority pages to lower authority pages that you want to rank. Don’t mess around linking between a bunch of low authority pages. That’s going to do nothing for your link juice.
If you still can’t figure it out, I can always send you the post I made on this.
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If your main aim is to drive conversions and sales, directing internal links towards relevant product pages can help guide users towards making a purchase. On the other hand, if you want to provide additional information and resources to your readers, linking to related blog posts can enhance their engagement and provide them with valuable insights.
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Internal links in a blog should be directed towards content that provides the best user experience and value. If you have a product and a blog that use the same keywords, link to both in relevant ways, but avoid over-linking. Choose the link that is most likely to help the user find the information they’re looking for and enhance their experience on your website.
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Money pages
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Is it a SaaS website? Either way, use links to stand up your most important pages. It works equally well for product pages that you’re trying to rank as other blog posts.
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