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Should I use a green checkmark in my page description/title to make search results more attractive?
I came across some search results in Google that had a big green checkmark (U+2705) in the title and description. The checkmark makes the results a lot more attractive i think.
Do you think search engines penalize this in any way?
Is it a good/bad thing to do? -
3 Replies
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Its used heavily by casino affiliates and other highly competive affiliate niches. People even add them into FAQ schemas, making the serp look like vomit.
I’m not a big fan and I think it looks spammy. I also think Google will remove emojis from 99% of search results cause people are missusing it.
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Personally, I’d avoid it. Even for casino sites (I’ve got expereince in that sector 😉
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Do it, it improves CTR. But 95% of emojis will be stripped out by Google not many will actually show.
So try out if google uses the meta you provided them you’ll have a CTR if it doesn’t get used, then you haven’t lost anything
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