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Should I switch to max conversions for google ads? First months progress/data:
Mobile massage business, max clicks. First month data is this:
-3460 impressions
-509 clicks.
-27 form submissions.
-7 bookings who went on to book a total of 16 appointments.
-at $42 per booking I made $672 and paid $969 on ads.Changes made:
-post treatment urgency for rebooking. Discounts if they book within 24hours.
-referral discounts.
-multiplier if they keep rebooking.Ad changes:
-site extensions wont all show I think due to just having the one URL. Will try to add anchors to expand this.
-ad logo to ad.
-add asset types.
-increase budget and focus more on conversions.
-new campaign less specific. More on the service less on the mobile aspect.Any other advice?
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1 Reply
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The problem you got is the low conversion rate, 500 clicks for $1000 is very respectable. I wouldnt change your account at all until you have rinsed every possible stumbling block from your landing page experience, something somewhere is working against you.
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you need to link your conversion value to optimize accordingly
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