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Should I hire a Google Ads expert, or try to learn it myself?
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If you are going to spend a couple of hundred dollars and you have the time, you can try to learn it yourself. It could give you a good idea and context about your product in the market.
BUT if you are going to spend thousands of dollars, I’d hire someone. Make sure whoever you hire has the experience in the industry you are targeting and that you both are on the same page about what YOU want and need for your idea to succeed. Then you just spend your time on weekly reports and looking into the numbers.
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If this is a serious business for you: define where your time is best spent to add the most value to the business. For everything else, get the best support you can afford.
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Your idea sounds exciting! My partner and I who have years of experience in Paid Media, Brand Building, SEM, and Analytics are currently building out a consulting business to help start ups activate and socialize their products.
The first thing we did was identify where we had gaps in our strengths that needed to be filled externally so we could focus our attention on our areas of strengths to make our idea a reality.
My recommendation would be either look at a consultant to get you started and up to date with best practices if you eventually want to take over or add a partner to be in house expert on PPC + other paid media.
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