-
shoud i turn down the facebook ad with bad perfromance after 1 day launch?
i use facebook cbo. give a 500 usd daily budget , 3 adset , every ad set 5 ads. the audience is the winning audience after test. The campaign brings 8 reults , however, the cost per result is very high, and the roas is only 0. 7. Should i cancel the ad or just wait another 2 days to see how is it going? i am worring it will keep me lose as time goes by . help. i need your advice.
-
4 Replies
-
wait another few days if you are willing to lose more $. let facebook understand what you want to accomplish
-
This is my rule of thumb whenever I launch any campaigns on Facebook and so far it works.
Day 1 – no ATC = kill it
Day 1 – has ATC = let it runDay 2 – no sales = kill it
Day 2 – sales but not profitable = let it runDay 3 – sales but not profitable = kill it
Day 3 – sales and profitable = Duplicate itHope it helps, good luck with your campaign! Feel free to reach out if you have more questions.
-
Yup! Login to your Business Manager and check out your ad campaign. You can costumbre your rows to show Landing page views, ATC, Purchases and ROAS. Those are my go to KPIs.
-
It depends. Does your campaign have multiple adsets and ads? If so, check the details and see which adset or add is giving you the good results. Kill all adsets and ads that are underperforming and leave the ones that are performing good.
Log in to reply.