• PPC

  Shopping campaign priority

  Posted by ProfessionalInvite59 on July 23, 2024 at 4:48 pm

  Curious what is the impact of setting high vs low priority?

  We have a high spending shopping campaign that is profitable however its set to low.

  Considering there are multiple other shopping & pMax campaigns in the account, should it be set to high?

  Thanks!

  ProfessionalInvite59 replied 9 months ago 2 Members · 1 Reply
• 1 Reply

• 

  fathom53

  Guest

  July 23, 2024 at 4:54 pm

  This setting is more about the same SKU in many standard shopping campaigns: [Use campaign priority for Standard Shopping campaigns](https://support.google.com/google-ads/answer/6275296?hl=en)

• 

  TTFV

  Guest

  July 23, 2024 at 5:58 pm

  First, standard shopping campaigns will always be a lower priority than P-Max. Thus setting a high priority will only prioritize it over other standard shopping campaigns. This makes sense for keyword shaping and some other exotic strategies.

  See “funnel stage campaign splitting” as an example in this rather old article of mine:

  [https://www.tenthousandfootview.com/5-advanced-google-shopping-strategies/](https://www.tenthousandfootview.com/5-advanced-google-shopping-strategies/)

• 

  ProfessionalInvite59

  Guest

  July 23, 2024 at 6:19 pm

  Thanks guys !

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