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Shopping campaign for tROAS
Hi there! I achieved 30 conversions in the last 30 days and I want to create shopping campaigns with tROAS strategy.
The question is what would be the best way to structure the campaigns?
We sell different types of paints, with varying profit margins based on quantity and product type.
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1 Reply
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I should’ve mentioned that we run on a small budget of about ~50-70$
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When you set up a Shopping Campaign, it will just grab your product info from a data feed. You can sort the products into different groups, but there aren’t ad groups in the same way as search or display.
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You can do feed segments based on price, margin, best sellers, etc. You can also set a custom label to sort by margin. margin=high/medium/low These groupings (sorta like ad groups) can each have ROAS targets
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Whats your AOV? Otherwise if its too low you cannot give it enough runway to scale.
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Split by product types and ad groups to maximize tROAS performance
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