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Shopify Product Feed [Missing age group, gender]
I have a question for anyone who’s running a Shopify store and running the product feed into google ads.
I keep getting this little caution under my insights column that some of my products are missing age group and gender info. However, on the Shopify product page’s back end there is no obvious place to provide that info.
Some of these products are not gender/age specific, but the ones that are, I’d like to add that info.
My question is where/how do I update that for the ones that it makes sense to? Thanks for any help on this issue in advance
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1 Reply
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I’m not too sure how you can add that to Shopify but you can use feed rules in the Google Merchant Center to populate that in bulk. You’d need to create rules such as if title contains ‘Mens’, add men to the gender attribute
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You can use a [Google Shopping Supplemental Feed](https://www.takesomerisk.com/google-shopping-supplemental-feeds/) to update the SKUs you want with age and gender attributes. If you have a small SKU count, this is the simplest way.
Some brands would add this information in the shopping feed app they are using to build the shopping feed and or are adding the information (age and gender) as tags to products, that way they can pull it into the shopping feed… if the shopping feed app lets them pull in SKU tags.
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