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Seriously Considering a Career Change After 6+ Years in the Industry
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Something is off. You had 2 opportunities for interviews after 2000 applications. Your resume is probably your issue. Do you have past success stories?
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You’re OVER QUALIFIED for the positions you’re applying for.
With your skills, what about applying to high schools or colleges to teach? You might be surprised that you enjoy that.
Or what about creating a course about PPC, SEO, etc etc and selling that?
You could have different levels of courses for different prices n upsell…those courses could be in the form of webinar/recorded vid with PDF material for the student to download.
As a newbie in the affiliate marketing arena, a $10.00 (US) intro vid course n PDF (for email capture to promote/upsell your “next level” courses) is and will be enticing.
Give it a thought.
Your knowledge, skills, and experiences can be used to educate others AND provide you with a lucrative income.
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PM me your resume or LinkedIn profile
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Try using sites other than LinkedIn, e.g. Otta, Wellfound, etc. I had essentially a 0% hit rate on LinkedIn, but closer to 5-10% on smaller, more niche job boards.
You can also try google searching (change title and field accordingly)
site:lever.co | site:greenhouse.io “job title/field”
This will return a ton of results from various companies’ job boards and you’ll likely have better success applying directly this way rather than going through LinkedIn.
I made a Google Sheet of a bunch of solid job boards to help out my friends who asked, mainly tech-focused for marketing, but there’s a decent amount of other verticals available.
I’m not selling anything, no affiliate links, etc.
Here’s the link: https://docs.google.com/spreadsheets/d/e/2PACX-1vTOkrq40UjzW_chNe17-Wc5gY3C8q6JTpNiqJUldrXO2dlsICcpCReOb_dP2hZWZqJB_8eBfXdhKoRD/pubhtml
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Something does seem a little odd and you shouldn’t have to settle for something more junior/lower paid. You’re worth more than you think.
Feel free to send me your CV and an example cover letter. I’ll let you know if there is anything that stands out.
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You should get into performance marketing, affiliate marketing. If you are seriously proficient at getting low CPA’s with sales for a wide variety products, you could be making serious bank.
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Hey OP, DM me your resume and I can take a look. I’ve been working in the industry for 6 years now and I haven’t had problems landing well paying marketing jobs so far.
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Head of Digital here, so yes I recruit PPC (alongside all other digital marketing roles from exec to senior manager) for my team so I have a bit of hands on recruiting experience.
I largely work in corporates so completely personally would I hire you based on your description above, possibly.
(And let me say I’ve dealt with recruiters who’ve hired[before I’ve arrived] idiotically for my team multiple times).Firstly sometimes it isn’t you, most recruiters don’t know digital and half the time I get a final list of CVs they’re obviously made up/ exaggerated but I interview every single one so I don’t miss a diamond. In house are no better than agency recruiters so make sure you describe yourself widely rather than narrowly. Keep away from “growth hacking” talk about Online Paid Advertising experience across Channel x, y and z.
Secondly salary wise I’d pay in London from 32k for a 1-2 year experience executive to 60k absolute top end for Paid Search Manager. Less than that and they don’t know your worth, which means they don’t know digital. You should be 45- 50k comfortably (I wish UK digital paid US salaries).
If you can position yourself as an acquisition – Senior Manager could get 50-80k but you need a CV with history in a business you don’t run or to get lucky. You’d also need team management experience alongside your technical skills. I’d advise leaning heavily into a specific expertise, you may have SEO and Paid experience but they’re different disciplines and pushing both without external team management experience puts you in an awkward [ there’s not a hole that fits you] place which might affect your results at interview. You can branch yourself in a company that appreciates you.Final bit of advice, impressive results should be headlined but only headlined. 300% growth in profitability great, but if you give me a ROAS, CPC, AVG cost breakdown I’ll switch off and your CV will lose impact. I’ll ask you details at interview, more interested that you could list out areas you’ve worked. Sounds like you don’t have a big company history outside of freelancing so consider breakout your cv into Meta, Google, Bing, Amazon etc and type of campaigns/ experience to highlight your expertise alongside recognisable brand names you may have worked with. Keep portfolio/ results for the end.
Good luck!
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Have you tried applying in New Zealand, Australia or the Middle East.
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Maybe your CV isn’t up to scratch or something mate. I changed my career into marketing last year and it only took me a few months to get an entry level role at an agency, this was with no experience. I now have 18 months and I’m interviewing for manager roles that pay ~£40k. Tbh, the reason you’re not getting an entry level role if you’ll be too qualified. They don’t want someone at that level who will know the strategy side and best practices off. They’d know you’d keep looking for a higher paid job and jump ship within 6 months.
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I saw the impact of automation a few years back and now with AI being added into the mix, it’s reducing the demand for PPC specialists even if the demand for PPC marketing is the highest it’s ever been.
How I’ve managed to stay ahead is focus a lot more on activation and strategy, jobs like implementing Google Ads tagging through Tag Manager or keyword research, campaign building and reporting . These things can’t be automated yet.
On top of that, GA4 is now here and there are many businesses big and small who still have no clue how it works or haven’t implemented it properly yet. Something you can look into if you have a logical brain and like numbers.
You really shouldn’t be struggling to find a job and with your experience, it should be recruiters messaging you.
That being said, send me your LinkedIn and I can give you some pointers.
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