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SEO Reminder Part III
DA (Domain Authority) is not a ranking factor. A site with a DA of 20 can also outrank a site with a DA of 50.
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16 Replies
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Can you give an example of this happening?
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One of my sites has a DA of 7 and is rank 2 for a 22,000 search volume keyword. I find it had to believe everyone else trying is under a 7 so yeah. I don’t pay a lot of attention to DA number.
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I also can confirm that my website with DA16 stands on the first positions in local search for 60k+ monthly search volume keyword. My strongest competitors have DA 37 and 45…
DA is an indicator of the backlinks volume and that’s all. So if we are competing with backlinks, it’s worth measuring it, if not – the DA is just a toy -
So DA of your own site doesn’t matter for how the site ranks? What if somebody with a high DA links to your site? Would that help your rankings? (As opposed to a link from a low DA site)
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Not a lot of companies can manipulate the click-through-rate – which is why I do this all day for clients.
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Been saying this for years. I have an article coming out about this very topic soon.
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Backlinks backlinks backlinks
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how do you know anyone’s DA? Is this like PageRank? I thought Google ended that years ago.
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I never understood it as a ranking factor. Rather, it’s a measure of starting difficulty to reach a new related keyword. This also only works if your internal linking structure is well made, and your backlinks are spread out properly.
I see it this way. Domain ‘A’ and Domain ‘B’ are in a race to the front page. Domain A has a DA of 42 while B has a DA of 7. All that means is that domain has a starting position halfway down the race track.
The content still matters.
The link profile still matters.
The brand mentions and social shares STILL matter.And it’s nowhere near the exact method Google uses for page authority, which was dropped for a reason. It can just be a handy gauge for how your domain is doing overall, the same as the Average Rank you can find in Google Search Console.
It’s a spyglass not a microscope; treat it like one and pay attention to the massive weight added to brand mentions in the last year instead.
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Yes possible for certain long tail keywords.
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I think that DA & PA create trust authority of your site, it’s good if you have a good DA PA on your website. If you have a low DA PA but your keywords ranking then your site will get traffic. But all the things depend upon your quality backlinks and good quality contents.
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Really interesting discussion here.
These are some lines from Moz’s own blog: “Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn’t *drive* success. DA is not used by Google and will have no direct impact on your rankings. Increasing your DA solely to increase your DA is pointless vanity. ”
Google has officially cleared that they dont look at DA as a ranking factor. I look at Moz DA for my websites to know how am I doing. Since Google has stopped making Page rank public, we need to know that all the hard work that we are putting into our websites are giving us some results.
For a page to rank in a SERP, 2 things would matter mostly: the back link profile and the quality of content.
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Of course it matters
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Indeed.
I have a site that has DA 3 and it outranks a DA 32 site.
Do note that the latter belongs to a company that has 856 million in revenue [annually]. -
Make this sticky
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