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SEO on small websites – what does the roadmap look like?
My website now has 15 pages in total – 8 of which are blog posts. It’s getting around 1 organic search a day and has a DA on 8 after some linkbuilding efforts. Everything was seemingly going alright but since last month it has stagnated and I have no idea why. Content has a good rating on SurferSEO, topics are relevant to the product, DA is low compared to the competitors but it’s rising – what am I missing?
I’m having trouble figuring out what to do next – should I create more content? Try to hyper-optimize current content? Try CRO practices on the contact page?
Do any of you know what could potentially lead my website out of eternal stagnation?
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3 Replies
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Keyword Research
also if ur site is new it gonna take sometimes
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Since you’re in the B2B market, your main goal is to publish relevant content for your target personas and to make sure that they get the content and consume it. Work on ways to improve your content production and how you distribute it.
The content you publish on blog and LinkedIn for example is going to be different. It has to match the platform and the way how people consume content there.
Just do a lot of content and research where your target audience hangs around and be there with native content for them.
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**Before I get yelled at, this is My Opinion**
For B2B I think someone already mentioned it, but it’s understanding your audience. If I need a dashboard for SEO I might come across someone talking about it on Reddit, see it on a youtube ad, linkedin or someplace else because in most instances I might not be looking for a new tool as I am content with what is out there. So a lot of my current product decisions within the SEO space come from word of mouth or new ads I might see. So maybe try driving traffic from platforms like LinkedIn to target your audience with an ad.
For organic traffic, think about what problems your user model might be facing that your product can solve. Then write content on the problem and how your tool can solve them. There might not be a lot searches for those keywords either, but they will be high converting. Tim Soulo from aHrefs mentions this in a few interviews he has done on how they changed their SEO approach for B2B. Might want to search for those videos.
Good Luck!
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