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SEO job listings dropped 37% in Q1 2024. How can you respond to these market changes?
Nick LeRoy published research on the State of the SEO Job Market.
- SEO job listings dropped 37% in Q1 2024.
- Mid-level roles ⬇️ by 45%.
- Remote SEO roles ⬆️ by 22%.
I feel the same when exploring LinkedIn user profiles. Many SEOs are open to work.
The main reason is that SEO is now less predictable and SEO experts can't deliver results for business as before.
Parasite SEO + AI overviews killing the search traffic for many businesses step-by-step.
The solution for SEO experts? I see 3 options:
1 Start and develop your own local service or e-commerce business or join as a partner to such businesses.
These niches were affected less and it's easy to get results here for pro SEOs quickly.
Businesses are afraid of SEO because it's hard to predict. Take more risks to yourself and it will be easy to find a partner for you.
2 Become a T-shaped expert and learn paid ads, social media marketing, email marketing, CRO, etc.
If you can cover the work of several people, you are a much more valuable employee and it's hard to lay off you.
- Start your digital marketing agency in a specific country/state.
There are still many low-hanging fruits like local businesses with bad websites and no search traffic. You can help such companies by just doing basic things.
Do you agree with these options? What other strategy would you add to this list?
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1 Reply
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Job listings always drop down in the first quarter – nothing new
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Totally agree with the options you’ve mentioned. Diversifying your skill set and being adaptable is key in today’s volatile SEO job market.
I’d add another strategy to the list: **leveraging advanced AI tools to enhance your SEO services.** With the right tools, you can streamline your workflow and deliver high-quality results more efficiently. For example, tools like Protagoras.app can be super useful as it digs deep into the web to analyze hundreds of sites, creating SEO-optimized and factually accurate articles. This not only boosts the content quality but also saves you a lot of time. Plus, it follows all E-E-A-T guidelines, which is crucial for maintaining credibility in the eyes of search engines.
Being proficient in using such advanced tools can give you an edge in the job market or help you scale your business if you decide to go that route. Staying ahead of technology trends and integrating them into your workflow can make all the difference! 👌
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How about affiliate marketing?
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partially a reflection of the economy and spending of small to mid size companies. but agree with your assessment based on conversations with successful seo firms that have been laying off for a year now as there is less work.
for those who have more programming knowledge finding a job easier. build apis or develop soft is more marketable as it is more desired
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tech and marketing in general are both down significantly. have you seen all the layoffs happening for large/medium brands?
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Tech market is down overall, not SEO specific
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I agree with the options you have shared.
Local e-commerce will be the best option among all the options.
Now with the AI-Overview, we need to see if it will kill the SEOs or it will kill Google itself. -
Same shit, different year
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Whoever thinks SEO is going vanish, hasn’t understood the SEO yet.
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good, now we have less con men and indian scammers
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