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SEO help needed: Why Is My Article Getting Zero Impressions?
I’ve been in working in online marketing for some time, but I’ve recently taken the reins of our company’s SEO initiatives.
**A Bit About Us:**
We are a fin-tech startup from Switzerland and we also run a blog focusing on investing and finance tailored for the Swiss audience. Most of our content is in German and, in my view, of high quality. Yet, our organic traffic has been virtually non-existent, prompting my involvement.
**What I’ve Observed:**
Upon diving in, I spotted numerous minor oversights from the past. Fundamental aspects like headline and URL structures were off, many articles weren’t even indexed. Some quick on-page fixes managed to improve our ranking for both old and new articles.
**The Puzzle:**
Despite these efforts, one of our cornerstone articles does not get any impressions. I’m at a loss as to why.
The article goes in-depth about how to invest in Switzerland. It covers topics such as:
\- How much to invest?
\- How to invest?
\- Which options do you have?
\- etc. etc.
Quite many competitors have similar content pieces which are ranked on the first page. We do not even get it visible somehow.
Since I am realtively new in the world of SEO, I would appreciate your help. Maybe there is something obvious I have missed. Your expertise would mean a lot! -
1 Reply
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Was it written with AI? Did you check if it’s indexed?
You can send me a link if you want on priv, so I could help more. -
Also are you writing it in English but don’t speak English as a first language?
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Is it indexed? That would be my first question.
Did you create internal links to this page? Did you acquire backlinks for this page?
Start with the first today, move on to the second, and check again in a week.
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is it indexed?
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To improve your article’s ranking and impressions, make sure it is indexed by Google, focus on using the right keywords, is well-written, and promoted on social media. Use long-tail keywords, create backlinks, and optimize your images. Publish regularly
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you can check few more things:
1. What is the word count of the competitors who are ranking
2. What is the keyword density
3. What is the DA and PA of the ranking website
4. How much content do your competitors have and you have on the topic of fintech. If competitors proportion is higher they would be getting the EEAT advantage
5. Is the semantic SEO is correctly structured -
Getting zero impressions on your article can be frustrating, but there are several common reasons why this might be happening. To improve your article’s visibility and search engine optimization (SEO), consider the following factors:
**Keyword Research:** Ensure you’ve conducted thorough keyword research. Use tools like Google Keyword Planner or SEMrush to find relevant keywords with reasonable search volumes. Opt for long-tail keywords if you’re just starting out.
**Keyword Placement:** Make sure you’ve placed your chosen keywords strategically in your article’s title, headings, subheadings, and throughout the content. However, avoid overstuffing as this can harm your SEO.
**Quality Content:** Your article should provide valuable, well-researched, and unique content. Google favors high-quality content that addresses users’ queries effectively.
**Competitive Analysis:** Analyze your competitors’ articles that are ranking well for similar keywords. Identify what they’re doing right and see if you can improve upon it.
**Page Loading Speed:** A slow-loading website can deter users and affect your SEO rankings. Use tools like Google PageSpeed Insights to optimize your website’s speed.
**Mobile-Friendly Design:** Ensure your website is responsive and mobile-friendly, as Google takes mobile usability into account when ranking pages.
**Backlinks:** High-quality backlinks from authoritative websites can boost your article’s visibility. Reach out to other websites for guest posting opportunities or link-building collaborations.
**Meta Descriptions and Tags:** Craft compelling meta descriptions and title tags that entice users to click on your article when it appears in search results.
**Internal Linking:** Link to other relevant articles on your website to keep users engaged and encourage them to explore more of your content.
**Social Sharing:** Promote your article on social media platforms and encourage sharing. Social signals can indirectly impact SEO.
**Site Structure:** Ensure your website has a clear and logical structure with a user-friendly navigation menu. This makes it easier for both users and search engines to find and index your content.
**Google Search Console:** Monitor your website’s performance using Google Search Console. It provides valuable insights into how Google sees your site and can help you identify and fix issues.
**Patience:** SEO takes time. It might take weeks or even months for your article to gain traction in search results. Be patient and continue to refine your SEO strategies.
**Technical SEO:** Check for technical SEO issues such as broken links, duplicate content, and XML sitemap errors. Fixing these issues can improve your site’s overall SEO health.
**Content Updates:** Periodically revisit and update your articles with fresh information or insights to keep them relevant and appealing to both users and search engines.
Remember that SEO is an ongoing process, and it’s essential to adapt to changing algorithms and user behavior. By addressing these factors, you can improve your article’s chances of getting impressions and higher rankings in search results over time.
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