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Salary expectations for high pressure job that requires 12x posts per day
Hi all! I am applying for a Social Media Manager job where they are asking for the salary expectations to post 12x a day including all of the content creation, calendar management, etc.
I'm not scared of a task this insanely consuming but obviously I would wanted to be compensated well for it. What do you think is reasonable to ask for when running the accounts for a media companies whose main goal is organic growth/virality AKA analytics too!
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1 Reply
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Do they have existing assets to use or are you to start from scratch? Is it product based? Is their brand strategy built out?
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7 days a week? Am I understanding this right?
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How long you think it would take you to prepare and schedule 84 posts per week? At 15 minutes per post that is 21 straight hours. But will it only take 15 minutes per post? How much do you want per hour?
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Honestly, managing social media isn’t as hard as it seems once you get into a routine. With proper scheduling, you can batch-create and schedule 1-2 weeks of content in a single day, leaving a few slots open for any last-minute posts that align with current trends or relevant news in your niche. And let’s be real, scheduling 12 posts a day doesn’t equate to 7 days of work. Personally, I could create several months’ worth of posts in just a couple of days, even if I had to start from scratch without an asset library.
When it comes to wages, it’s tough to give a specific number because it depends on the scope of your work and your own expectations. That said, social media management is often one of the lower paying roles in marketing, especially if you’re primarily working with existing content and making minor edits rather than creating everything from scratch. A lot of companies hire juniors for this kind of role, which drives the pay down. But ultimately, know your worth and don’t undersell yourself.
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x12 per day is too much. Also can you conform if you’ll have a designer assisting you in creating the visuals?
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You have the internet, use it as a research tool for your industry. Do comparisons and averaging to come up with a decent compensation
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Probably $150-$200 per week.
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I think in general there’s a lot more information needed here to give you a solid answer, however:
Go with what you feel your value is. Easier said than done, I know.
Take a quick an easy formula of how much do you think you deserve to be paid per hour and multiply it by how many hours per day/per week will this work + the overhead (calendar management, auditing/analyzing the results of the content, etc.) takes. Then take into account any expenses, especially ones you’re paying out of pocket each week/month/year.
If you’re not sure, maybe give yourself a personal test to do this for a fake brand or account of your own to the results you’d see for them. Then take that number of time, and add a little extra to it for padding, and run with that.
I’ve been in this boat before. The hardest part about not knowing what to charge is the struggle of knowing your own value of your time, and that only comes with doing it several times, learning what’s correct and wrong, and moving forward. If you’re scared about super lowballing yourself, limit the contract to a shorter period of time, or ask that you want to re-evaluate your costs in 3 months, 6 months, whatever it is. Worst case you continue on, and search for your next role that will pay you what you deem yourself worth.
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I was expected to do about 6 posts per day by myself & create all the content myself from scratch for a huge international brand & my salary was 75k with unlimited PTO & benefits that I barely got to use & would work long hours, nights & weekends regularly. To me it wasn’t enough for the time & effort I put in but the experience & salary allowed me to transition into a non-execution strategy role for a creative agency with a massive pay increase. If I were you, I’d ask for around 90-95k if you think you can manage the workload. Get the experience, crank out what you can & hang in there for a year & then go somewhere else that is less demanding asking that your minimum pay is now 90-95k
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£10k per month
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When you say post 12x a day is that 2 posts a day posted to 6 different platforms or 12 different posts on 1 platform?
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Depends on the quality expected per post. Demand low 6 figures and found a VA that will help you.
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Actually impactful posts 12x daily? $1,000/day sounds about right to be as a business owner.
If you can actually get legit views on that many posts per day that’s what I’d pay you in one of my businesses.
If it’s just random crap that they barely care about then idk $100/day? Not sure why it’s worth paying a human for that level at all when AI can do that level just fine, so not sure how to factor it really as I just assumed these weren’t jobs anymore.
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