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Run PPC campaigns all day?
I am wondering if it is better to set a price limit for how much to spend on ads or let the price limit be as high as it needs to be for my ad to run for the entire day?
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3 Replies
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Start small. Get the account profitable and then scale up your spend. If your initial budget isn’t enough to have the ad spend throughout the day – schedule it to only run during your most lucrative hours.
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It’s pay per click. So segment by hour of day, and analyze the ad schedule.
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Would you expect high quality traffic/clicks during unconventional hours? For example 2am-6am? 12am-8am?
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