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Roast my landing page for 69$
I've been working on the product for a while but I'm constantly amazed/frustrated by how hard is the marketing art.
If anyone has a minute to completely roast my landing page, I'd appreciate the feedback. Don't hold back, just spit on all the things that you have in your mind. Our retention post-free trial retention is high but the landing page is very bad even though all our marketing is highly targeted.
Feel free to roast anything about this, brand, website, onboarding in general. I'm especially interested in how to make the lander convert a bit more.
The highest-voted one gets 69$ gift card of your choice.
Thanks for reading 🫡
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1 Reply
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Number 1 rule of a landing page: don’t tell me about you. Tell me about me.
Your page is 100% about you.
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1. CTA for free trial and Demo booking doesn’t stand out due to the colour not contrasting with the website theme. I skipped past it on first browse.
2. The screenshots of the interface doesn’t highlight what I am gaining or a difference from competitors. No benefits sold yet.
3. Social proof you added with previous clients and influencers just feels like you are marketing for them instead of you using them to prove your product.
4. ‘Collaborate Faster’ sections comes way to late with the benefits it sells. Try placing your benefits first, then place your offer for the trial or demo book.
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Jesus, it was actually painful to scroll this, and still not work out what the fuck you’re trying to sell me. Influencer blah blah, some trust icons I didn’t read, customer logos of companies I’ve never heard of, the design of a generic template, copy that is so lifeless my dick shrivelled up. Then to continue scrolling and still feel no connection to any part of your offer. Then, finally you’re pricing that I don’t give a fuck about because I still don’t know your offer. Oh and to finish, some reviews that just didn’t matter because I still had no idea or clarity about your offer 🤷‍♂️
Ok, sorry for the harshness. I will offer some real advice here.
Go to the click funnels home page, (you know, the people who probably should have the best landing page on the internet) study it, copy it to suit your offer, learn from it. Rebuild with some clarity and intent. Use ai to compare both landing pages. Ask it to act as Russel Brunson and critically analyse your page.
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Shorten the sub header: Automate and streamline collaborations with Instagram and TikTok influencers. Get publicity and user generated content in one go!
Use fewer logos and show results those companies earned by using your app.
Move the “how it works” section to be right after the logos.
Add CTAs throughout page “connect with influencers”
Good feedback in the other comments so far
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Is it Jeremy? Jeremy, fix this mate.
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So lets kick things off with this;
>Influencer Marketing for Hospitality & Leisure
>Automate and streamline your collaborations with Instagram and TikTok influencers of your preference, based on your requirements. Get publicity and UGC in one go!
That’s an intro that you’d want to see (as in literally you, if you were on a site) – does that make any sense or immediately sell a solution to someone in hospitality or leisure? I don’t beleive so.
Same thing with the first image, what is that, why not mock up something exciting and easy to understand?
Again, you’re back to internal speak here
>Get booked by over 2,000 vetted UK creators with an audience of 100M+
>Boost your social visibility, sustain ongoing virality, and become the hottest spot in your city with continuous collaborations on Bulba!
What? Book what? Vetted what? Sustain ongoing virality? What?
Make it salesy, make it simple, sell the outcome and how easy it is for the business owner to use your service to become mega rich.
>An abundance of user generated content to fill up your page and boost your sales
>Consumers over 25 years old trust user-generated content 50% more than content created by brands.
What? Again, this is strangely worded, wordy and isn’t what you need to be saying.
Your entire how Bulba Works is the same. You’re asking for the business owner to do a whole load of different things, without selling anything.
>
>It’s that easy!
Something like that.
It’s never ending boss.
>**Publicity and user generated content available from each collaboration**
WHAT???????????
Then from there you’re doing what a bad salesman does, you keep speaking to fill up space because you think that will generate the sale. No one is going on that marathon – does Microsoft Clarity say otherwise?
Your pricing structure is not appealing at best, at worst why would I chose anything but the first tier.
None of the inclusions will make sense to layman business owners.
I don’t want a gift card. Good luck.
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“Consumers over 25 years old…. “ get third party validation when you claim something. Something that most people familiar with.
Can you measure influencer marketing in numbers?
If you can show that a restaurant had 50% lift in sales, or coffee shop ran out of coffee, or X has been booked 3 months ahead where before they had struggles n barely making ends meet etc.
Case studies, live numbers speak volumes to me n I’m over 25 lol.
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It converts alright. Converts PPC into WTF at astonishing rates.
You know what I want to see when I hit a landing page for influencer marketing? Or marketing for anything for that matter? THE MOST BLAND HERO SECTION EVER. Scrap the headline and the sub headline, and start fresh. Huge disconnect if your influencers understand hooks and grabbing attention immediately, but your product doesn’t.
Swap it out for this temporarily. I’m taking directly from your page. Below the “how bulba works” section.
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“Collaborate faster (keep the small font, color)Everything you need for influencer marketing (headline, all caps. Your current hero headline isn’t)
Run your influencer marketing on autopilot and keep the content flowing.”
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Replace it in your hero section, above the fold, in the same formatting as it’s on the page currently.
Add an image. Watch your bounce rate drop and time on page improve. That’s version 1.1. You’ll need to come up with something better, but this is a good stop gap.
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I’m going to begin by saying that i’ve been working full time online since 1998 and am a world class expert in conversion rate optimization, building landing pages that perform and testing. I’ve built and tested 1000s of landing pages.
First and foremost, never forget… amid all the bullshit and opinions and feelings, there’s only one thing that matters. Testing. Everything is either tested or untested. If you’re not testing, you’re not serious.
The shorter version to help you is very very simple.
“Influencer marketing for hospitality and leisure”
Where? Who? What platform? What cost? How? Where is what being marketed? etc etc.
It doesn’t convey a meaningful and compelling benefit that speaks effectively to the prospect. It should really FULLY grab thee prospects attention fully by stopping them dead in their tracks with the thought “THAT!!!! I NEED THAT!!!” then they continue reading.
Each following piece of content must also follow that pattern, each sentence only EARNS enough of their attention to get them to read and digest the next piece of content.
This headline / subheading is not great. It’s ok in the sense that it kinda explains – sorta what you’re offering but leaves the user to make a lot of assumptions and ask questions. Landing pages should NEVER prompt questions… only provide compelling answers.
The challenge is to craft a value proposition as a headline that speaks perfectly to your target audience and speaks in a compelling manner to solving their biggest problem.
The subheading should expand on, clarify and add additional value to the heading.
ALL content on the page should then be centered around expanding on and reinforcing that headline/value proposition. For example, not “partners we’ve worked with” but “Satisfied clients who experienced a 30% ior more increase in…”
Think of a landing page as a simple conversation with an objective. It has to flow logically like a conversation. It’s jsut a silent, one way dialogue. It’s a sales pitch over the phone. You can’t say what you want to say… you have to offer and say exactly what they want to hear.
It has to make perfect sense to the the reader because they can’t ask clarifying questions. It has to speak to whats important to them, in a proper way and in the order of importance., it has to address their questions and concerns in order of importance, you need the social proof, stats, etc and if you’re having trouble getting them over the finish line, you need guarantees and incentives to minimize that last minute anxiety.
A high performing landing page first and foremost stops your ideal prospect dead in their tracks, fully captures their attention and then piques thier interest, walking them all the way to absolute certainty that you’re the one to solve their problem, at this time, at this price, with this offer etc.
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Maybe I’m dumb and I’m not the target audience but your first use of the term “UGC” had me super confused because I’ve never seen that acronym. It wasn’t until your 2nd use of the term UGC around the 5th fold that I realized what it meant. Maybe type it out the first time on your landing page. I would’ve left immediately and said I’m in over my head before I even knew the product.
Otherwise I like the page. One tip would be to remove the “and many more” line under your iconography of partnerships. On my laptop I see an empty white space for 3 more icons/partners but instead you just wrote “i got more tho”. Show don’t tell! Or just leave that phrase out and center the bottom row of icons.
Edit: Also I was confused why you chose corporate blue for your colour? The logo is a rich purple, why not use that for your buttons or a complementary colour? I know the hopsitality industry can be blue but they’re really all over the place. Think Expedia, Kayak, Trivago.. what else? They’re not LinkedIn blue.
I took a 2nd look and your app is purple too! Everything inside the app lol so why tf is the site facebook blue.
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I only have time to roast the header.
Your current USP of “automate and streamline” is essentially saying you make a process easier and faster. While that’s good, it’s not really what your clients are ultimately after.
What your clients really want is to reach more people, right? So why not make that your main selling point?
I’d suggest reworking your header to something more like your 3rd section:
>Header: “Work with social media influencers and reach 100M+ people”
>Sub-header: “We help you find the right influencers for your Hospitality & Leisure business”
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My number one suggestion would to flip your “trusted brands” section (brand logos and influencer snapshots) and your “How it works section”. It should go:
– Hero Section (which could be snappier tbh)
– How Bulba Works
– “Everything you need for influencer marketing” segment
– Pricing
– Then your logos and influencers.
You want the one-two punch of your promises and your pricing before the other stuff. The average person making these types of decisions might not recognize the brands you’ve worked with, or the influencers, but they will appreciate the concise explainer section you put together and the straight forward pricing.
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Biggest problem is the SEO.
Page is rendered by script and there are not H1 H2s on the page.
Title tag is also poor.
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