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Roast me pls
Mortgage Broker here attempting a shot at generating some refinance customer leads. In Australia, mortgage brokers get paid directly by the bank at no cost to the customer and most of Australia have mortgages so a very large target audience.
We are often trying to reduce the cost for clients by saving money and i've tried some marketing around this with little success.
I've created the following landing page that links from my facebook ad – but have no had any success with driving leads after a few hundred spent.
What is wrong with this landing page and lead capture form? https://lintonfinance.ubpages.com
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1 Reply
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Stylesheets are not loading in my default Mozilla Firefox settings, so you’re probably losing every user that uses any ad blocker, I’d assume.
The header is what has the most impact on user decision. There are several things I’d do differently:
– The background image is meaningless. Pick something that resembles the topic, ideally including a person looking at the camera or toward the CTA.
– Personally, I would not use a question as the H1 but rather focus on the positives. Users need to know immediately what your service is and what they get from using it.
– Same goes for the CTA: “Take control today” doesn’t tell me what’s going to happen when I click on it.
– It says “your” instead of “you’re”, this looks very unprofessional.
In general, the page looks somewhat lifeless. As a user, I don’t get any feeling for your company or why I should trust you. There’s some testimonials that are clearly fake and there’s no information about your company at all. Finance is a super sensitive topic so you need to build more trust!
The funnel is somewhat funny; does the first question provide any value at all? Also, you’re asking for a lot of data when requesting name, email, address and phone number, which again needs a lot of trust.
Maybe you could try Facebook’s on-platform lead forms to see if those are successful for you 🙂
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