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RIP Twitter with new update & FTC Policy Changes for Influencers!
This is what happened in Marketing today!
1/ Twitter & Elon Musk have gone rogue as Elon musk introduces new limits to Twitter.
Unverified accounts can read only 600 posts a day & Verified ones 6,000. And new unverified ones with 300 posts limit.
2/ Google Universal Analytics says goodbye to all the marketers.
+ new update: New GA4 users will not have access to some attribution models.
3/ Attest & Modernretail’s research shows since the TikTok US ban issues. Instead of consumption decrease, 32% increase was seen.
4/ WPP partners with Contentful, A growing Marketing CRM & Data platform.
5/ Pinterest is going deep with targeting, As the platform is building a patent to find audience interest through email data of user.
6/ Google Introduces Search Page Checkout option for businesses. No need to visit the website!
7/ New Reddit API Policies are also live now!
8/ Budlight reintroduces the BudKnight. And disapproves allegations of firing top Marketing Executives.
9/ New Endorsement FTC policies for Influencers need to have more clear paid partnership policies for Influencer content.
+ it is manadtory for Non-EU Bloggers & Influencers with US viewers.
10 / Link from your website or blog to Twitter, now requires sign-In first. No chances of users viewing the content simply.
11/ Huge Fitness Influencer Joe Aesthetics Dead at age of 30. (Not marketing, but RIP)
12/ Adobe & Walmart are the highest paying brands amoong Influencer marketing brands.
**I hope you liked the breakdown curated from The Social Juice Newsletter. I will see you on Monday with new updates.**
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1 Reply
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Explainme about Google universal.
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Advertisers never were there in mass.
Loss of a few attribution models for GA4, while a bummer, wouldn’t keep most companies away.
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Wait, this means, Twitter is no more Twitter!
– No thread boys!?
– No paid trends!?
– No **Tech Twitter**, **Crypto Twitter**, etc !?
– No **Paid per Tweet** jobs!?
– No influencers!? -
r/BikiniBottomTwitter is all the Twitter we need.
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Great write up.
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Dude is a dumb as Rocks nepo baby. I will never understand how anyone smart has gotten mixed up with him. Dude is basically L Ron Hubbard, but if you can imagine…more stupid. Nothing original has come from his “ingenuity”.
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If you actively choose to advertise on this utter dumpster fire of a platform, I have zero sympathy. Blue ticks and promoted tweets do however make it very easy to quickly identity and block ????
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Contentful is pathetic
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If you read more than 100 tweets a day (still a lot of tweets) you have a problem. Unless it’s for a career or something in that nature
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